About snapNwin

Application Ideas

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BETTER THAN A SCRATCH CARD,

MORE FUN THAN A FORTUNE COOKIE,

SNAP THE MAGNET AND WIN!

snapNwin™ is the revolutionary card for awarding prizes, incentives and rewards.

Snap out the magnet portion from the SnapNwin card to reveal prizes or code numbers hidden from sight in the center of the card.

SnapNwin’s standard business card size offers the messaging, functionality and ease of distribution of a regular business card format.

When printed as a collectible series the snap-out magnets can become incredibly desirable to your audience being proudly displayed as a complete set on a fridge or filing cabinet!

The unique design, the keepsake magnet combined with an instant win card, insures that your message will be in your customer's sight long after paper cards, brochures and the like are tossed into the trash.

SnapNwin cards are so brilliant, that we have patents pending on them. They have become the method of choice for store promotion, trade shows, instant win campaigns and fund raising events. When combined with our optional back-end fulfillment program, they become a one stop, turnkey solution for your next promotional event.

Perfect for Trade Shows

SnapNwin doesn’t require flat surface, desk or table to scratch on. It is the perfect engagement tool to capture attention at trade shows, street promotions or special events.

Ultimate Security for Lotteries and Sweeptakes

Unlike scratch cards SnapNwin is impervious to tampering by pin scratches, exposure to heat or bright lights or being partially removed by tape. SnapNwin is durable enough to stand up to field deployment, questionable handlers or clever patrons. Optional magnetic security features make this a product in a league of its own.

Reward Programs Made Affordable

No need for expensive backend point servers. SnapNwin is the perfect low tech choice for Employee Recognition programs, New Product Offerings, Customer Reward Programs or Business to Business Incentives. Any business can now afford to implement production incentives that will drive results.

Adds New Life to Fundraising

Innovative cross promotions, sponsorship recognition and celebrity partnerships are leveraged by collectible fridge magnet, prize coupon and promotional card. SnapNwin offers a fresh new approach and element of intrigue to fund raising and event sponsorship.

Learn more about snapNwin. Check out our gallery of application ideas and be convinced. Obtaining snapNwin cards is as easy as contacting us for the name of a licensed supplier in your area. Find answers to your questions on the faq page.

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INSTANT WIN GAMES

Instant Win Games are the most exciting way to engage customers, employees and sales staff in a promotional initiative. Whether you are attempting to move product, increase production or encourage adoption of training, instant win games offer the strongest pull for the dollar.

Thirty years ago the “scratch card” came to market offering an economical method of hiding a surprise reward within a card. It used a layer of latex that could be scratched off the card using a coin or fingernail. SnapNwin now offers an advancement that overcomes the drawbacks of this technology. No more dirty fingernails. No hunting for coins or a flat surface to scratch on. SnapNwin is the preferred technology to deliver instant win games in today’s marketplace.

Maximizing effectiveness of budgets is where instant win games shine. Dividing resources among many and rewarding each deserving customer is a challenge at best. Programs using chance winnings have consistently out-performed any other gifting initiative. One only has to look to the popularity of lottery sales to witness the power of chance and the appeal of instant win games. Instant win games add the excitement, enticement and sparkle to draw people into your campaign.

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EMPLOYEE RECOGNITION

Employee Recognition is the fastest and most economical way to improve customer service, quality control and internal efficiencies. It is no surprise that HR surveys identify it as the greatest key component influencing the moral of an organization. Giving a person a “pat on the back” for a job well done is the most sought after job fulfillment element, bar none. Conversely the number one reason disgruntled employees leave an organization is for lack of appreciation. Scoring higher than pay raises, employee recognition becomes a critical component in ensuring the health of an organization. The most progressive thinking companies have adopted an official employee recognition program into their corporate culture, planning meetings and budgets. Rewards are best offered for achieving performance goals, line efficiencies, customer satisfaction results and any measurable component of a prosperous company. Using games of chance, Instant Win is the fastest way to create the required buzz, excitement and positive conversations around the water cooler.

Some companies have even empowered their management team to hand out discretionary rewards to their subordinates. Snapnwin cards are a powerful tool to tangibly recognize extra effort made by employees in the field. Managers are given a quantity of cards at the beginning of each month to be handed out at their discretion when witnessing someone going beyond the call of duty. The closer to the event one can offer employee recognition the stronger the reinforcement of desired behavior becomes.

Rewards can take many forms from points, merchandise, trips or special privileges. SnapNwin cards are the ideal delivery mechanism to provide not only the rewards but also the theme, intent and unification around corporate vision and goals. No other element can improve a companies bottom line faster than introducing an official program for employee recognition. Employee Recognition is the greatest untapped resource that separates the average performers from the companies that consistently break the records.

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CUSTOMER REWARDS

Customer Rewards offers tangible evidence of the value merchants place in their primary source of income. Few will argue with the need and desire to recognize desired behavior of their best customers. The challenge that arises once it has been decided to offer customer rewards, is how stretch budget dollars to maximize their effect. If you had a budget of $2,000 and have 1,000 customers what would have more impact? Offering each customer a $2.00 pen or offering each a chance at winning a large flat screen TV?

Perhaps an even greater challenge in designing a customer rewards program is finding a low tech, low cost, secure delivery solution to award customers at ground level. This is where SnapNwin shines. It was designed to not only provide an economical, secure solution to award prizes but with its unique collectible magnet portion becomes valuable in and of itself.

SnapNwin is a marketer's dream in the delivery of their customer rewards program. The face of the card can change with each seasonal promotion. The magnet portion can be issued over and over again with a new release of collectible series, and the inside prizing portion will accommodate thousands of variable print messages taken from a simple Excel spreadsheet. It just doesn't get any better than this!

Prompt payment, exceeding normal spending plateaus, increasing basket size, early adoption of new product and increasing consumer loyalty are just a few of the benefits derived from offering a powerful customer rewards program. Customer Rewards truly is the greatest way to motivate desired behavior and increasing bottom line results.

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BUSINESS INCENTIVES

Business Incentives add an extra layer beyond those achieved by offering the normal customer rewards. Strategically applied business incentives help smooth out the wrinkles in dealing with disgruntled clients, ensuring prompt payment, accommodating difficult delivery schedules, back orders and many of the normal frustrations that occur in operating an enterprise in today's complex marketplace.

SnapNwin is the product of choice for offering business incentives, as its compact business card size is easily slipped into billing statements, promotional letters or delivered by sales reps to their clientele. It delivers a professional courtesy to thank a client for their patience, apologize for a delay or smooth over an employee oversight. When combined with the appropriate incentive award, SnapNwin makes offering business incentives smooth, easy and efficient.

Of course growing one's business is where the power of offering business incentives helps build traction. Standing out from the crowd, differentiating oneself from the competition and becoming noticed is perhaps the greatest challenge for new companies. Sometimes just offering the coolest business card, can get you in the door and past the gate keepers.

For companies with an established customer base, the greatest resource for growth and bottom line profits comes from taking each and every client up a notch. The greatest impact in increasing basket size, capturing more spend and wallet share is traditionally made by offering business incentives. Business Incentives have helped grease the wheels of commerce for generations. The delivery mechanisms have become more sophisticated over time. SnapNwin is the evolution of tried and proven business practices of progressive, innovative companies.

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FUNDRAISING IDEAS

Fundraising Ideas seem to sprout and grow when you put a group of people together in a room with SnapNwin. No other product offers as much fun, flexibility and convenience in its delivery. Corporate sponsors offer the selection prizing to be printed on the inside of the cards. The front face delivers the message and theme of the campaign. The collectible magnet offers the lasting token of appreciation for the donation. The cards are easy to distribute plus are durable and secure in the field. You would think that SnapNwin was made for philanthropic endeavors.

The greatest challenge in developing fundraising ideas is not the prizing, as most companies will gladly donate goods and services for the right amount of exposure; it is the engagement of donors to listen to the cause. This is where SnapNwin cards do their best work. They are the perfect tool at street level to execute fundraising ideas effectively. They make it easy to engage donors with the novelty of their design. No coins, pens or flat surfaces are needed to try ones luck. Simple bend the card and snap out the magnet portion to reveal the prize. Compare that to the challenges of scratch cards, SnapNwin wins hands down.

Organizations have used different approaches in development of their fundraising ideas and donation strategies. Some have placed a fixed price on a card as a chance to win, whereas others have used the variable message inside to suggest the size of donation one would need to commit to. All in all, the greatest crucial element is not the tactic of prizing but rather the ability to engage people on the streets, doorsteps, meeting halls and dinner functions. SnapNwin in its very design becomes the catalyst in the generation of very cool fundraising ideas. Fundraising Ideas consistently require fresh approaches, new deliveries and tactics to attract, engage and captivate potential donors long enough to be able to create sympathy for a worthy cause. SnapNwin is the perfect fit.

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MAGNET CARD

Magnet Card technology differentiates SnapNwin from other prize cards. Marketers love the longevity and shelf life given their message as participants look to collect the snap-out magnetic portion of the card. Unlimited possibilities exist in utilizing variable print for prizing or messages printed underneath snap-out portion.

Engineers love the technological superiority of the product. The magnetic material's density makes it impossible to see hidden message through card using even the brightest light. Once the snap-out portion is removed, it is obvious that the magnet card has been compromised. This design was created to overcome complaints with scratch cards, that could be compromised using a pin to reveal portion of prize. As well the magnet card excels in durability in that it can be carried in a shirt pocket and distributed in the field without fear of damaging, wearing off or cracking surface coating. The magnet card snap-out portion is powerful enough to hold a sheet of paper on a vertical metal surface yet cards will not stick together in box or shirt pocket. This is truly one of the most rugged delivery mechanisms for prizing in the market.

Designers love the collectible image aspect as it adds a whole new dimension in leveraging the utilities of the SnapNwin magnet card. Magnet Card is a green offering as all components are usable. The magnetic snap-out portion is a collectible keepsake and the card is the coupon to redeem prize with.

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PRIZE CARD

Prize Card is the low tech option for delivery of an incentive program. It offers a random chance to win within a promotional venue that requires no high-tech expensive infrastructure to execute. Unlike auctions, lotteries or on-line contests, the prize card offers one of the lowest cost delivery mechanisms to randomly award prizes. It offers tactile advertising at street level that fits well with most promotions. Until the introduction of SnapNwin, the scratch card was the preferred choice. SnapNwin offers an advancement that the industry has not seen for over thirty years.

The prize card has even gained collector status. However the collectible value of the prize card of the past has usually come long after when dusted off cards resurface on eBay. SnapNwin delivers collectible value upon issuance when promotional value offers its most impact. Image series printed on snap-out magnet portion becomes a sought after item offering value beyond the prize offering printed inside the card.

SnapNwin offers instant rewards, low cost delivery, and collector value making it the perfect prize card. Prize Card technology will remain the preferred choice of incentive programs for low cost delivery, ease of execution and promotional appeal.

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CONTEST AWARD

Contest Award prize appeal is the magic behind having a great contest. This is one place where size matters. Historically a chance to win a grand prize that is above the norm has out performed numerous small insignificant prizes. Big screen TV's, newly introduced electronic game machines, oversized barbeques, luxury cars and trips to exotic locations are the five leading items creating the greatest draw and engagement. However the best contest award is one that offers a unique experience that would be hard to duplicate and is seen by contestants as priceless in value. Front row seats, dinner with the star, privileged access, special VIP treatment are specialty items that can't be reproduced and will create extraordinary appeal. See Incentive Awards for more ideas on motivating your audience.

When designing and selecting the contest award snapNwin suggests keeping your audience in mind. Take a survey of what items, themes or events would really get them excited. Encourage feedback, propose a few different suggestions and gage response levels. You may find that what you do for senior executives may not have same appeal to junior support staff. Having the right motivation for your target group is key to the success of your promotion.

Adding the element of competition unleashes the real power of your choice of contest award that creates a ripple effect of enthusiasm among the contestants. Gaining a chance to win that requires an element of effort, magnifies the impact of the program on the audience and discussion around the water cooler. When people feel that they have to "earn" the ballot to participate they put greater value on the prize. Require every step to be a bit of extra effort but offer recognition each step of the way. SnapNwin magnets offer a great showcase of successes when placed on a leader board or office cubicle filing cabinet. Successive recognition eventually builds to the presentation of the grand contest award. Contest Award winners need to have "bragging rights" and should be focus of attention upon presentation of win.

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SCRATCH CARDS

Scratch Cards have met their match. SnapNwin is offering a superior product that is more secure, durable and leaves no messy fingernails or debris anywhere.

Marketers have long enjoyed the positive attributes of scratch cards in their ability to entice customers to exceed normal spending plateaus, increase basket size, adopt new product offerings and increase brand awareness. The technology leverages the use of instant win in exchange for behavior modification. However scratch cards have not been without challenges. Many methods from using pin scratches, heat lamps, or sticky tape have threatened to compromise the latex coating and security of the product. To compensate scratch cards should be carefully protected until used. SnapNwin offers another solution. To reveal the prize one must snap apart the card by removing the snap-out portion from the rest of the card. A compromised card is easily recognized.

One simply bends the card to snap out the collectible magnet to reveal the offering. As both portions (the collectible magnet and the card) are valuable, waste is kept to a minimum. This eliminates a complaint often heard with giving away scratch cards. Scratch Cards revolutionized the industry and became a powerful tool in the marketer's tool kit. They, are now being replaced by snapNwin cards.

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INCENTIVE AWARDS

Incentive Awards when used effectively offer more impact than any other external marketing force. Employees starve for recognition, customers need to feel appreciated, vendors love to be valued and management desires to be respected. It is no wonder that incentive awards when tied to recognition or achievement can have so much impact to change individuals, teams and even companies.

The value of the item is inconsequential when compared to its recognition factor. One only has to witness the incredible effort sport teams or Olympic athletes take for a small medallion to see the impact of recognition. Recognition becomes paramount when using incentive awards to motivate behavior. That being said, the value of a prize can sometimes carry its own recognition factor. An expensive luxury car offers status and "look at me" value as part of its price. In this game "bigger is always better". There is little value in offering incentive awards without the bragging rights. It needs the applause, recognition or brief moment of fame attached to it to make an impact. It is not unusual to find SnapNwin magnets proudly displayed on leader boards and office filing cabinets as a testament of achievement.

Secondly one needs to magnify the moment with an element of suspense. There is a reason why all the winners are not printed in the program as you enter The Oscars. The element of suspense, as the envelope is opened for the first time. and the winner revealed, is paramount to the success of the awards presentation. SnapNwin likewise captivates its audience and utilizes the element of suspense. It is not unusual to see a number of people gathered round to witness the unveiling of the prize printed under the snap-out portion. The moment of suspense. "Is this the winning card?" offers incredible leverage in magnifying the power of incentive awards. Incentive Awards can move mountains. It will make ordinary people attempt extraordinary feats, make superstars rise to the top, have employees go above and beyond the call of duty and most importantly, turn red balance sheets to black.

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LOTTERY CARD

Lottery Card programs are part of one of the most incredible phenomena of this century. From pushing people to buy War Bonds, to pulling people into games of chance at Las Vegas, nothing has engaged more people than the enticement to purchase lottery tickets at a local retailer. It was the way the gaming industry found to draw in the masses and create a trillion dollar enterprise.

The industry received its boost when the instant-win Lottery card offered immediate gratification by revealing the prize within minutes of purchase. The scratch card, up until now, has been the choice delivery mechanism. Most lottery card programs offer a number of game combinations from BINGO cards to pick only three circles to scratch off the card. Even with the drawbacks of using latex and scratch off technology, the instant-win component has secured the lottery card well within the industry. SnapNwin now offers numerous security and delivery enhancements to the scratch card that makes it perfect for this market. The durability makes it a far more versatile product in the field, expanding its applications far beyond the protected Plexiglas of store counters. The collectible value of the snap-out magnet portion of SnapNwin extends the messaging impact for advertisers and the security features are welcomed by security and fraud auditors.

It seems that in a world of microwave cooking, fast track economies and instant gratification it is not surprising that even the lottery industry would see a need that could only be fulfilled by the lottery card. Lottery Card programs offer a low tech solution to deliver an instant-win opportunity for participants. SnapNwin is the next evolution that will expand this market even further.

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BUSINESS CARD

Business Card is still the best way to promote yourself and the company you represent. However unless the recipient is in immediate need of your services, over time your card will get lost in the shuffle. The question then becomes, when the need does arise, will your card be at their finger tips? Being in front of your client when the timing is right offers a huge advantage. Having a card that is unique will lengthen the shelf life of your card and increase the chances that your information will be at hand and easy to access.

SnapNwin offers the ultimate in business card delivery. It is like having a business card on steroids. Its unique and innovative design will make an impression the minute your present it. Not only does it create interest but it actually engages the customer to interact with you as they look to reveal the special offer printed inside.

The face is printed as you would usually print any of your regular cards. The difference comes when you turn the card over. The pop-out magnet section becomes your client's keepsake with your critical contact information printed on its surface. Not only is it the perfect way to keep your information at hand but it also offers a useful tool to hold up paper on a filing cabinet or fridge.

The message printed underneath becomes the surprise offering that engages the customer to slow down, pay attention and interact with you for those critical thirty seconds of introduction. Ever forget someone's name minutes after being introduced? It is not that you have a poor memory but more likely that you weren't paying attention when the name was given and had a multitude of thoughts streaming through your mind. SnapNwin offers a way to slow the process down and have the recipient focus on what is being said, a power that not too many business card designs can claim to do.

Making a strong first impression is critical to establishing business relationships. A welcoming smile and strong handshake usually ends up in an exchange of a business card. Business Card design can be one of the greatest assets to immediately differentiate yourself and your company from the competition. Using SnapNwin as a business card offers the ultimate in presentation wow, capturing customer's attention, engagement and offers the longest shelf life imaginable.

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CONTEST CARD

Contest Card programs offer a low tech, low cost, yet highly effective way to create awareness and engage customers at street level. Many electronic web based contests have fallen short of expectations due to the lack of this critical element. People still require touch and feel elements to connect with a promotional venue. The contest card fits the bill, providing a tactile printed messaging medium, something people can hold in their hands to make the program “real”.

SnapNwin takes the contest card to the next level by not only presenting a printed validation of participation but actually engages customers to interact with the card. Snapping out the magnetic center piece offers a true sense of suspense as to what prize may lie beneath the pop out section. It offers animation, tactile stimulation and excitement in every experience. “This is fun! Can I try another one?” is a common response for people trying SnapNwin for the first time.

Most associate the contest card with sweepstakes, contests and promotional offerings to the masses but progressive companies are finding that presenting tangible proof of recognition makes impressive impact to any employee recognition program. Not unlike being handed stars in grade school, people will strive to excel when fighting for recognition. It is amazing to see the extra effort that occurs when programs incorporate trophies, ribbons or any form of validation of achievement. SnapNwin’s collectible magnet feature is perfect for showcasing leader board results on a simple metal whiteboard.

Nothing validates the authenticity of a winner better than physically holding a winning contest card. Contest Card elements offer the validation and proof of being the winner. SnapNwin offers more security in its design than any other winning ticket format. From its complex construction to unique hidden magnet pattern within its magnet sheet, this is a product that is hard duplicate.

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MARKETING IDEAS

Marketing Ideas flow when entrepreneurs, marketing or corporate executives are introduced to the three creative elements of SnapNwin. The face of the card offers a familiar business card format to present the theme of the promotion or venue. The collectible snap out magnet naturally ties into any cross-promotion; charitable cause, sports association, famous person and/or brand relationships the company may have or wish to develop. The variable print inside the card offers virtually unlimited possibilities to the prizing, discounts or messaging a program may feature. Combine all three and the marketing ideas begin to flow. SnapNwin is one of the most refreshing, creative and powerful tools to come to the marketing industry in decades.

Its applications are diverse from instant win games, customer rewards, business incentives, fundraising ideas, employee recognition, incentive awards, to possibly the coolest business card in the market, SnapNwin has it covered.

Marketers are consistently called upon to come up with new and creative marketing ideas that will command attention, engage audiences and invite participation with the desired end result of driving up bottom line profits. Consistently coming up with marketing ideas that are different is the toughest challenge marketers’ face, yet just when we think that everything has been tried before, a new spin on an old idea emerges. Technology advances in print and electronics have largely been responsible for generating innovation of marketing ideas within the industry. SnapNwin is the perfect compliment to electronic advances offering a tactile way to reinforce web based programs out in the field. It is a new technology that delivers a fresh approach to a tried and true scratch card success.

Effective marketing programs have become more and more sophisticated. The bar has been set high. It has come to the point where a program’s effectiveness relies heavily on the strength of its founding creativity for Marketing Ideas. Marketing Ideas that leverage the latest in technology have an advantage in delivering cutting edge promotions that surprise even the most skeptical of budget conscientious organizations. SnapNwin is the latest breakthrough the industry has been waiting for.

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