CONTEST AWARD
Contest Award prize appeal is the magic behind having a great contest. This is one place where size matters. Historically a chance to win a grand prize that is above the norm has out performed numerous small insignificant prizes. Top choices are: Big screen TV's, newly introduced electronic game machines, oversized barbeques, luxury cars and trips to exotic locations are the five leading items creating the greatest draw and engagement. However the best contest award is one that offers a unique experience that would be hard to duplicate and is seen by contestants as priceless in value. Front row seats, dinner with the star, privileged access, special VIP treatment are specialty items that can't be reproduced and will create extraordinary appeal. See Incentive Awards for more ideas on motivating your audience.
When designing and selecting the contest award snapNwin suggests keeping your audience in mind. Take a survey of what items, themes or events would really get them excited. Encourage feedback, propose a few different suggestions and gage response levels. You may find that what you do for senior executives may not have same appeal to junior support staff. Having the right motivation for your target group is key to the success of your promotion.
Adding the element of competition unleashes the real power of your choice of contest award that creates a ripple effect of enthusiasm among the contestants. Gaining a chance to win that requires an element of effort, magnifies the impact of the program on the audience and discussion around the water cooler. When people feel that they have to "earn" the ballot to participate they put larger value on the prize. Require every step to be a bit of extra effort but offer recognition each step of the way. SnapNwin magnets offer a great showcase of successes when placed on a leader board or office cubicle filing cabinet. Successive recognition eventually builds to the presentation of the grand contest award. Contest Award winners need to have "bragging rights" and should be focus of attention upon presentation of win. For example applications of snapNwin see Applications.
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