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FEATURING ATHENA CARD
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Employee Incentive Program - Jewelery store
Objective
- To award staff of retail store for exemplary customer service and add-on sales
Execution Strategy
- Management awarded snapNwin point cards to sales staff in proportion to demonstrating customer service goals
- Reinforced training objectives being given at the time
- Sales people placed their magnets on leader board as display of achievement
- Points were cashed in for prizes at end of contest
Delivery Details
- Face of card printed to reflect store branding
- Inside of card printed with "You have won 1,000, 5,000 or 10,000 points"
- Snap out magnet printed to corresponded with point award
- Rolex- 10,000 points, Diamond- 5,000 points, Watch- 1,000 points
- Metal white board (Staples Business Depot) with lined columns (tape) for each employee was used as leader board
- Sales staff upon snapping card, initial magnet and place in their column on leader board
- Employees purchase prizes with their point cards at end of promotional period
Applications
- For management that wishes to reward desired behavior in their sales force
- Cards offer secure turnkey, secure, delivery mechanism to award points
- Points can be awarded either as random chance or predetermined amounts
- Personal stickers on the leader board fuels competitive nature of salespeople and increases desire to perform
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