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FEATURING FAST TRACK CARD
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Event Attendance - Sale of collector medallions
Objective
- To encourage patrons to attend entire series of multiple events
- To draw attention to collector medallions that are being sold at event
- To encourage early attendance at events
Execution Strategy
- First 10,000 attendees at event get commemorative snapNwin card
- Each event has adifferent medallion image printed on magnet
- If patrons attend all events - will have an entire set that match collection of real medallions offered for sale at gift store.
- Prizes inside snap card offer a variety of discounts towards purchase of medallions, as well as a few free grand prize medallions
Delivery Details
- Face of card is printed to reflect theme of each event
- Inside of card entice purchase at gift store "You have won $5 toward purchase of commemorative coin"
- Snap out magnet is printed with one selected image of the medallion collection
- If attend all events will collect entire set of magnets that match collector series sold at gift store
- Only first 10,000 attendees are offered snapNwin cards to reward early attendance
- Customers have fun collecting entire series of magnets, enjoy attending entire series of venues and are enticed to purchase items from gift store
Applications
- To reward attendance to a series of events
- To reward early attendance
- To entice purchase of items offered at gift store
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