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Event Attendance - Scratch Card
FEATURING FAST TRACK CARD


    Event Attendance - Sale of collector medallions



    Objective
  • To encourage patrons to attend entire series of multiple events
  • To draw attention to collector medallions that are being sold at event
  • To encourage early attendance at events


    Execution Strategy
  • First 10,000 attendees at event get commemorative snapNwin card
  • Each event has adifferent medallion image printed on magnet
  • If patrons attend all events - will have an entire set that match collection of real medallions offered for sale at gift store.
  • Prizes inside snap card offer a variety of discounts towards purchase of medallions, as well as a few free grand prize medallions


    Delivery Details
  • Face of card is printed to reflect theme of each event
  • Inside of card entice purchase at gift store "You have won $5 toward purchase of commemorative coin"
  • Snap out magnet is printed with one selected image of the medallion collection
  • If attend all events will collect entire set of magnets that match collector series sold at gift store
  • Only first 10,000 attendees are offered snapNwin cards to reward early attendance
  • Customers have fun collecting entire series of magnets, enjoy attending entire series of venues and are enticed to purchase items from gift store


    Applications
  • To reward attendance to a series of events
  • To reward early attendance
  • To entice purchase of items offered at gift store




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