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FEATURING GRASS ROOTS CARD
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Grass roots Fund Raising
Objective
- Sell instant win tickets to raise funds for cause.
- Offer recognition for donations with keepsake magnets
- Promote local small businesses
- Use collectible series to encourage multiple donations from smaller audience
Execution Strategy
- Local businesses are solicited to provide prizes "Free appetizer with entrée, Buy two get one free" (offers that encourage patronage)
- Large sponsor offers grand prize and pays for cards - gets recognition front of card promoting cause message.
- Series of images are printed on magnet to encourage donors to collect whole set.
- Cards are sold door to door or at fund raising events.
Delivery Details
- Face of card delivers promotional message about cause and company branding of major sponsor.
- Inside of card printed with offers from business community
- People are solicited to purchase SnapNwin card to win grand prize.
- They retain magnet as recognition for donation and remaining card acts as redemption coupon.
- Opportunity to collect entire set of images encourages multiple donations from one person.
Applications
- Small community fund raising initiatives.
- Win for small business, win for cause and win for participants.
- Collectible images on magnets increases fun, desirability and donations.
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