INCENTIVE AWARDS
Incentive Awards when used effectively offers more impact than any other external marketing force. Employees starve for recognition, customers need to feel appreciated, vendors love to be valued and management desires to be respected. See Customer Rewards, Employee Recognition & Business Incentives. It is no wonder that incentive awards when tied to recognition or achievement can have so much impact to change individuals, teams and even companies.
The value of the item is inconsequential when compared to its recognition factor. One only has to witness the incredible effort sport teams or Olympic athletes take for a small medallion to see the impact of recognition. Recognition becomes paramount when using incentive awards to motivate behavior. That being said, the value of a prize can sometimes carry its own recognition factor. An expensive luxury car offers status and "look at me" value as part of its price. In this game "bigger is always better". There is little value in offering incentive awards without the bragging rights. It needs the applause, recognition or brief moment of fame attached to it to make an impact. It is not unusual to find SnapNwin magnets proudly displayed on leader boards and office filing cabinets as a testament of achievement.
Secondly one needs to magnify the moment with an element of suspense. There is a reason why all the winners are not printed in the program as you enter The Oscars. The element of suspense, as the envelope is opened for the first time. and the winner revealed, is paramount to the success of the awards presentation. SnapNwin likewise captivates its audience and utilizes the element of suspense. It is not unusual to see a number of people gathered round to witness the unveiling of the prize printed under the snap-out portion. The moment of suspense. "Is this the winning card?" offers incredible leverage in magnifying the power of incentive awards. Incentive Awards can move mountains. It will make ordinary people attempt extraordinary feats, make superstars rise to the top, have employees go above and beyond the call of duty and most importantly, turn red balance sheets to black. For example applications of snapNwin see Applications.
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