LOTTERY CARD
Lottery Card programs are part of one of the most incredible phenomena's of this century. From pushing people to buy War Bonds, to pulling people into games of chance at Las Vegas, nothing has engaged more people than the enticement to purchase lottery tickets at a local retailer. It was the way the gaming industry found to draw in the masses and create a trillion dollar enterprise.
The industry received its boost when the instant-win Lottery card offered immediate gratification by revealing the prize within minutes of purchase. The scratch card, up until now, has been the choice delivery mechanism, see Scratch Cards. Most lottery card programs offer a number of game combinations from BINGO cards to pick only three circles to scratch off the card. Even with the drawbacks of using latex and scratch off technology, the instant-win component has secured the lottery card well within the industry. SnapNwin now offers numerous security and delivery enhancements to the scratch card that makes it perfect for this market. The durability makes it a far more versatile product in the field, expanding its applications far beyond the protected Plexiglas of store counters. The collectible value of the snap-out magnet portion of SnapNwin extends the messaging impact for advertisers and the security features are welcomed by security and fraud auditors.
It seems that in a world of microwave cooking, fast track economies and instant gratification it is not surprising that even the lottery industry would see a need that could only be fulfilled by the lottery card. Lottery Card programs offer a low tech solution to deliver an instant-win opportunity for participants. SnapNwin is the next evolution that will expand this market even further. For example applications of snapNwin see Applications.
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