|
snapNwin™ Delivers Truly Superior On-Line Response Rate
PPA London, 2010
|
Normally marketers are content with a response rate of less than 10%, but snapNwin recently delivered a 40% online contest signup rate!
The Periodical Publishers Association (PPA) at their Inspiration & Innovation 2010 conference in London, England recently partnered with SnapNwin to demonstrate cross-media marketing results.
Delegates were provided a snapNwin contest card with their registration kits. When all the results were counted 40% had entered the contest online to see if they had won a prize of a £250 gift certificate.
"We were truly impressed with the results from using snapNwin as a marketing tool", says Sara Orozco, PPA's Commercial Development Director. "The delegates were intrigued by these novel, high-quality cards and the mystery provided by snapping out the magnet. The magnet revealed a PIN and URL and became a unique keepsake reminder of the conference's theme of Inspiration and Innovation. It was a big success for us and seeing 40% of our conference delegates going online to enter the contest, shows the power of the snapNwin product as a medium for cross-media marketing."
snapNwin is the powerful, innovative marketing solution that is redefining how marketers promote their brands and attract new customers. snapNwin combines a magnetic promotional card with a secure, snap-out magnet section that can reveal a variety of instant win messages (e.g., unique PIN and URL, text message and code, discounts, prize code, music downloads, etc) that drive customers to a range of web-based sites and interactivity. These durable cards can be used in lotteries, contests, promotional campaigns and form an important part of an integrated campaign.
The conversion rate was tracked by the unique PIN's entered on the micro-site set up for the contest, with 67% of responses entered online within first 48 hours, and 96% of responses being received within 14 days.
Read and print the complete News Release HERE
|
