SNAPNWIN GOES TO CMA
CMA SHOW
|
snapNwin takes the stage at the 2009 Canadian Marketing Association's National Convention and Showcase Forum, Canada's largest marketing convention. Marketers from across North America attended the Metro Toronto Convention Centre to mix, mingle, learn and discover cost-saving solutions and leading-edge ideas from some of the greatest marketing experts in the industry.
Peter Reinhardt was on the roster of guest speakers. Where most major marketing proposals today incorporate some form of street marketing tactic outside of the conventional print and media buys, Peter's presentation called "Connecting the Dots", spoke to bottom line returns from successful street marketing, trade shows, direct mail initiatives or event sponsorship venues.
"The snapNwin product has been an answer to many of the frustrations and short comings of past traditional street marketing tools." says Peter, "Having collectible value, or "stickiness" combined with people's desire for a chance to win are the key components why snapNwin programs work."
Peter explained how snapNwin's ability to create a tactical database by engaging potential customers with a combination of contests, incentives has left a trail of successful campaigns. Examples were drawn from corporate venues such as TD Canada Trust and Adidas, to symposiums in medical and high tech industries such as TheraVitae Adult Stem Cell Research, as well as, entertainment industries such as World Wide Wrestling and Archangel Studios. Each example illustrated challenges that the audience could relate to, a tactical solution and an overall focus on measurability and bottom-line results.
"In a tough economy, marketers are looking for better ways to connect and bring their message to the consumer. snapNwin has the ability to bring people from the real world to the cyber world where cost effective viral campaigns can begin." says Peter in his concluding thoughts.
The unique iPhone design of this year's snapNwin superCard drew record attention at the trade show component of the event. "We are still amazed how effective this card is in captivating its audience." says Malcolm Stagg, inventor of snapNwin. "Being at the show a second year created confidence in our product, showcased our successes and offered innovation to a marketplace facing challenging times. We have big plans on where snapNwin will take us next."
|
|
|
|
