ROGERS WIRELESS GOES ON CAMPUS WITH SNAPNWIN
LADY GAGA CARD
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The snapNwin superCard was used to support the Campus Chase promotion in the
Fall of 2009, driving trial of two Rogers Wireless services. Marketing
street teams distributed snapNwin cards at universities across Canada. The
cards featured a series of musical artist images on the keepsake magnets
that included the Black Eyed Peas, Lady Gaga, Kanye West, Jonas Brothers and
Katy Perry.
Each card's hidden message included a promotional code giving card
recipients free music downloads from urMusic plus unique PIN codes for
discounts on concert tickets purchased through the Wireless Box Office. The
card side featured the Wireless Box Office redemption instructions and
promotion details.
"SnapNwin made our Roadshows and street team events a success! The street
teams loved the cards as they were fun, easy and cool to work with", says
Tricia Niinoi, Product Marketing Manager, Music & Entertainment for Rogers
Wireless Partnership.
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