SNAPNWIN - THE IDEAL CHOICE FOR RESTAURANT CHAIN INSTANT WIN!
ST.LOUIS BAR & GRILL CARD
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The St. Louis Bar and Grill chain of 23 restaurants launches a snapNwin campaign featuring a 2010 SMART CAR GIVE AWAY, plus thousands of instant win prizes!
The promotion, in association with Molson, offered customers a snapNwin card with their order of St. Louis Signature Wings. Customers simply snapped open their card to reveal hidden prizes underneath. Instant prizing included a number of in-restaurant food discounts; in-restaurant meals; iPODs; GPS units; and a variety of branded merchandise including t-shirts; caps; and key chains. The promotion's grand prize was a 2010 SMART Car. (www.stlouiswings.com)
"We liked the security features offered with the design of the snapNwin card" said Leya Abramson, account director at theadlibgroup, the agency responsible for the promotion, "Plus not having toxic residue from scratch-cards close to food products made snapNwin the ideal choice for our restaurant client."
The new St. Louis Bar and Grill, Wings and Ribs logo is the branding message used on the magnet for the customer to take home. Once the magnet is snapped off, the instant win prize is revealed. The unique card became part of the official validation required for winners to claim their prize. For non-winners the card also served as a ballot for them to enter into a secondary draw.
The snapNwin organization made good use of its contest expertise in printing and producing the many prize messages for the client. The fact that snapNwin is a patented and trademarked product added value and uniqueness to the promotion.
"The color, fit and finish of the product was exceptional" says Michael Abramson, president of theadlibgroup, "Nice job guys! We definitely look forward to working with you again."
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