TELUS TAKES SNAPNWIN BACK-TO-SCHOOL
TELUS CARD
|
TELUS Communications is one of Canada’s leading corporations. They recently chose snapNwin for a key marketing initiative when launching a new advertising campaign.
The snapNwin™ superCard was designed as an instant win card to support TELUS’ 2009 Back to School promotion. TELUS marketing teams distributed snapNwin™ cards at major shopping malls across Canada. Card recipients were directed to the participating shopping malls’ TELUS retail stores to reveal their hidden message and claim their unique prizes, including BlackBerryR Tour™ Smartphones.
The card featured an image of their new advertising campaign featuring the TELUS pygmy goat on the keepsake magnet on one side. The opposite side featured an additional retail incentive for the card holder along with the promotion details.
The snapNwin Supercard is an attractive premium sized card (2.7 x 4.2 inch) with the instant win message securely hidden under the “snap-out” magnet. The magnet is a business card size (2 x 3.5 inch) making it both practical and large enough to attractively display the keepsake image.
|
|
|
|
