|
|
FEATURING REAL ESTATE CARD
|
Prospecting - Real Estate
Objective
- To find customers who might be in market to list their homes
- To stand out from the crowd of realtors offering something differnt
Execution Strategy
- Postcards with snap out fridge magnet are distributed to all homeowners in realtor's "farm"
- Prize under magnet offers "Free home staging if list with us"
- Homeowners have number handy on fridge for easy access when decide to list
Delivery Details
- Face of card highlights strength of company and realtor
- Inside of card printed with "Free home staging if list with us"
- Snap out magnet printed with contact information for easy access when decide to list
- Snap out portion in shape of house to add interest to fridge magnet
- Homeowner has two collectibles - fridge magnet plus coupon postcard offering special benefit in doing business
Applications
- For realtors that wish to keep connected with their "farm" of prospects
- Realtors that wish to offer something unique and different from other real estate solicitations
- Companies with a long sales cycle that wish to offer a reminder that has a long shelf life
|
|
|
