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FEATURING PROMOTIONAL CARD
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Sales Incentive Program - Beer sales in pubs
Objective
- To encourage patrons to try specific brand of beer
- To add element of fun using "101 pick-up lines" for pub entertainment
- To maximize effect of limited prize budget
Execution Strategy
- Cards are given out with the purchase of that specific brand
- Collecting different "pick-up lines" that add fun to contest and entertainment value to patrons
- Prizes are seen only as added bonus to fun of program
Delivery Details
- Bartender is shipped cards & prizes with each order of brand of beer
- Face of card delivers promotional message for specific brand of beer
- Inside prizes offer free tee shirts and small premium incentives
- Snap out magnet is printed with variety of different "pick-up lines" to add entertainment value
- Patrons collect and trade pick-up lines adding to entertainment of the evening
Applications
- To encourage adoption of product adding an element of fun plus chance to win
- Multiply effectiveness of a limited prize budget by offering prizes that don't cost anything (famous quotes, forunes, jokes, pick-up lines, funny sayings)
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