SCRATCH CARDS
Scratch Cards have met their match. SnapNwin is offering a superior product that is more secure, durable and leaves no messy fingernails or debris on one's desk.
Marketers have long enjoyed the positive attributes of scratch cards in their ability to entice customers to exceed normal spending plateaus, increase basket size, adopt new product offerings and increase brand awareness. The technology leverages the use of instant win in exchange for behavior modification. See Customer Rewards. However scratch cards have not been without challenges. Many methods from using pin scratches, heat lamps, sticky tape have threatened to compromise the latex coating and security of the product. To compensate lottery scratch cards using the latex technology are carefully protected until purchased. SnapNwin offers another solution. To reveal the prize one must compromise the card by removing the snap-out portion. A compromised card is easily recognized.
Trade shows have typically not been a welcoming environment for scratch cards as participants search for coins or a flat surface to place cards on. Trade shows is where SnapNwin is truly at home. One simply bends the card to snap out the collectible magnetic disk to reveal the offering. As both portions are valuable, the collectible magnet disk and the coupon offering of the card, litter is kept to minimum, a complaint often heard with using give away scratch cards. Scratch Cards revolutionized the industry and became a powerful instrument in the marketer's tool kit. It has now has a new and improved cousin, the SnapNwin card! For example applications of snapNwin see Applications.
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