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FEATURING ADIDAS CARD
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Store Opening
Objective
- Use instant win card to entice people to attend new store opening
- Leverage sports event attendance for card distribution
- Begin database for store mailers
Execution Strategy
- Cards promoting store opening are handed to people at end of major sports event
- Major sports star offers collector value of card
- Instant wins offer $10 - $250 store credit for store opening event
- Majority of cards require on-line registration for grand prize draw
Delivery Details
- Face of card delivers promotional message and details of store opening event
- Inside of card printed with "$10-$250 store credit instant win or go to website to register for grand prize draw of $500 store credit shopping spree"
- Snap out magnet is printed with collectible brand logo
- Cards are handed out at end of sports event leveraging attendance numbers for distribution
- Participants are drawn to attend store opening sales event
- On-line registration for grand prize draw begins communication database for store.
Applications
- Companies that wish to leverage sport, cultural or charity affiliations for fun, innovative promotional distribution
- Tactic can be used for store openings, major sales events, inventory clear out, holiday sales, store closing or increased event attendance.
- Collectible magnets offer leverage to existing celebrity affiliations and corporate sponsorship.
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